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Sarah Mitchell
Author

Sarah Mitchell

Small Business Editor — Independent Auto Shops

Sarah has spent over a decade advising small and family-owned auto repair shops on growth, hiring, and customer experience. With an MBA from Western and a background in small-business lending, she has worked directly with more than 200 independent Canadian shops on pricing, marketing, and CRA-compliant bookkeeping. She writes about the operational and regulatory side of running a profitable independent garage in Canada.

Areas of expertise
Shop marketing & local SEOPricing, margins & financial controlsHiring and retaining techniciansProvincial licensing & CRA compliance
Articles

485 articles by Sarah

Fueling Growth

Cybersecurity for Garages: Protecting Your Customer Data from Ransomware

Auto repair shops hold valuable customer data. Learn how to protect against ransomware, data breaches, and cyber attacks that threaten your business.

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Fueling Growth

The Decline of ICE: How to Replace Lost Maintenance Revenue in an EV World

Electric vehicles need less maintenance than gas cars. Learn how repair shops can adapt and find new revenue sources as the market shifts.

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Fueling Growth

Software for Multi-Location Shops: Centralizing Your Data Across the Province

Multi-location shops need software that centralizes data while allowing local autonomy. Learn which platforms support distributed operations.

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Fueling Growth

Cloud-Based vs. Desktop SMS: Which is Safer for Your Shop Records?

Cloud and desktop systems have different security profiles. Learn the tradeoffs between convenience and control when protecting customer data.

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Fueling Growth

Managing Remote Technicians: Software Tools for Mobile Repair Units

Mobile repair units and remote technicians require special software. Learn how to manage dispersed teams and track mobile service.

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Fueling Growth

The 2026 Automotive Strategy: How Federal Policy Impacts Your Daily Ops

Canada's 2026 automotive strategy affects independent repair shops. Learn how federal policy changes impact your business operations and investments.

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Fueling Growth

Digital Vehicle Inspections: Why Transparency is Your Best Upsell

Digital vehicle inspections show customers exactly what they're paying for. Learn how transparency builds trust and increases service acceptance rates.

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Fueling Growth

Software Subscriptions vs. Paywalls: Managing the High Cost of Data

OEM repair data and diagnostic information are expensive. Learn how to choose between subscription and paywall models to manage costs effectively.

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Fueling Growth

Interoperability and Bill C-294: Why Your Diagnostic Tools Must Talk

Bill C-294 requires automotive software to interoperate. Learn how this benefits independent shops and what it means for your tool investments.

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Fueling Growth

The High Cost of Recalibration: When to Outsource to the Dealership

ADAS recalibration is expensive and specialized. Learn when to invest in equipment and when to outsource to dealerships to maximize profitability.

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Fueling Growth

AI Receptionists for Auto Shops: Can Bots Handle Your Appointment Booking?

AI receptionists answer calls and book appointments. Learn whether automation improves customer experience or frustrates callers.

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Human Resources And Technician Retention

SkilledTradesBC for Employers: A Step-by-Step Sponsorship Guide

SkilledTradesBC helps employers sponsor apprentices in British Columbia. Learn the sponsorship process, requirements, and how to build a formal apprenticeship program for your shop.

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